User Experience Design

Get expert's help to design what your users are looking for

Web2UI is specialized in providing valuable UX research and design services to improve your web and mobile apps. We aim to create a superior user experience by applying recommended 7 steps UX methods.

We are specialized in creating user experiences for:

  • SaaS Web & Mobile Apps
  • E-Commerce Portals & Apps
  • Financial Applications & Dashboard
  • AI, AR, VR and IoT Apps
  • Cryptocurrency & Blockchain Apps

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7 Steps UX Design Process

Bringing products to life with the recommended, creative & intuitive UX design process

Step 1:
Understanding Business Requirement

Identify Key Stakeholders & capture their requirements

Ask each of these key stakeholders, or groups of stakeholders, for their requirements from the new product or service. What do they want and expect from this project?

  1. Using stakeholder interviews
    Talk with each stakeholder or end-user individually. This allows you to understand each person's specific views and needs.
  2. Using use cases
    Conduct group workshops. This helps you understand how information flows between different divisions or departments, and ensure that hand-overs will be managed smoothly.
  3. Building prototypes
    Build a rough mock-up or wireframes of the system or product to give users an idea of what the final product will look like. Using this, users can address feasibility issues, and they can help identify any inconsistencies and problems.

Step 2:
Conducting UX Research

In the user research phase, the UX researcher employs a range of different methods and techniques to get to know the end user.

Here we follow 3 steps process for conducting user research

  1. Discover
    The discovery stage is when you try to illuminate what you don’t know and better understand what people need. It’s especially important to do discovery activities before making a new product or feature, so you can find out whether it makes sense to do the project at all.
  2. Explore
    Exploration methods are for understanding the problem space and design scope and addressing user needs appropriately. We conduct users interviews, record their answers, create user personas, review calls of customer services etc.
  3. Test
    Testing and validation methods are for checking designs during development and beyond, to make sure systems work well for the people who use them.

Step 2:
Conducting UX Research

Step 3:
Finalizing Content Strategy

Strategist conduct stakeholder interviews to find out what are they trying to achieve with the content.

The role of content strategist consists of the following four areas:

  1. Audit
    Creating a catalog of all the existing content being used in a project. Competitor audit is done to analyze what content competitors are producing and are they able to achieve the desired results with that.
  2. Strategy
    Strategy consists of recommendations, setting priorities, and creating timelines. At this stage, the strategist also determines the areas of work, taxonomy, and key vocabulary that need to be followed across the site. Based on the user research and the goals of the product, the voice and tone that need to be followed are also finalized at this stage.
  3. Plan
    Content strategist gathers requirements and identifies the types of content and staff responsible for content creation and maintenance. They also finalize a content management system, designed to house all the content that appears on the site.
  4. Create
    The copy produced also needs to go through the various editing and review process which are finalized at this stage. Moreover, content has to be compliant with brand guidelines and optimised for search engines.
  5. Maintain
    t’s crucial to involve the stakeholders and gain their insights, which is essential for producing the thought leadership content. The schedule for regular weeding of the content is also finalized at this stage by creating a QC plan.

Step 4:
Information Architecture

Information architecture is about helping people understand their surroundings and find what they’re looking for, in the real world as well as online.

The activities undertaken in defining information architecture involve:

  1. Content inventory:
    Examination of a apps or websites to locate and identify existing content.
  2. Content audit:
    Evaluation of content usefulness, accuracy, tone of voice, and overall effectiveness.
  3. Information grouping:
    Definition of user-centered relationships between content.
  4. Taxonomy development:
    Definition of a standardized naming convention (controlled vocabulary) to apply to all site content.
  5. Descriptive information creation:
    Definition of useful metadata that can be utilized to generate “Related Link” lists or other navigation components that aid discovery.

Step 4:
Information Architecture

Step 5:
Creating High and Low Fidelity Wireframes

Techniques such as wireframing have transformed how user experience designers work nowadays. Let’s take a closer look at the benefits and the process.

UX Sketching is a Two-step Process:

  1. Idea Generation
    In the initial step, multiple ideas are generated, but since they cannot be fully shaped, it is not uncommon for some of the elements to be incomplete or missing. The main thing is to consider different approaches and to decide which is the most efficient in the context of your task and the various constraints of the project.
  2. Adding Detail and Refinement
    Step by step, you settle on a few promising variants and proceed to work out the specifics, thus rendering some ideas unsuitable.

Step 6:
Designing User Interface or Visual Designs

Visual design focuses on the aesthetics of a site and its related materials.

User interface (UI) designs are done by strategically implementing images, colors, fonts, and other elements. A successful visual design does not take away from the content on the page or function. Instead, it enhances it by engaging users and helping to build trust and interest in the brand.

The basic elements that combine to create visual designs include the following:

  1. Lines:
    Lines connect two points and can be used to help define shapes, make divisions, and create textures. All lines, if they’re straight, have a length, width, and direction.
  2. Shapes:
    Shapes are self-contained areas. To define the area, the graphic artist uses lines, differences in value, color, and/or texture. Every object is composed of shapes.
  3. Color:
    Color palette choices and combinations are used to differentiate items, create depth, add emphasis, and/or help organize information. Color theory examines how various choices psychologically impact users.
  4. Texture:
    Texture refers to how a surface feels or is perceived to feel. By repeating an element, a texture will be created and a pattern formed. Depending on how a texture is applied, it may be used strategically to attract or deter attention.
  5. Typography:
    Typography refers to which fonts are chosen, their size, alignment, color, and spacing.
  6. Form:
    Form applies to three-dimensional objects and describes their volume and mass. Form may be created by combining two or more shapes and can be further enhanced by different tones, textures, and colors.

Step 6:
Designing User Interface or Visual Designs

Step 7:
Interactive Proof Of Concept or IPoC

Why Should You have An Interactive Prototypes?

An interactive prototype is draft representation built to test ideas for layout, behavior and flow in a system. Prototypes are an indispensable tool for resolving a large number of potential issues in a concept or business before too many resources are deployed to put a design into production.

Prototypes have the ability to demonstrate an idea with greater clarity and higher levels of engagement than any specification document ever could. We use prototypes in our workflow on every project, at various stages of a designs development and in user testing ideas before developing or deploying.

  1. Bringing the user interface design to life:
    While end users can view and comment on a paper-based version of an application, they will not be able to fully understand the nature of key interactions until the application is developed. Creating a clickable prototype is the next logical step in design and brings a design to life.
  2. Allowing users to provide valuable feedback within the proper context:
    By using a prototype, data within the context of the entire application demonstrates scenarios in a form that users can understand. Since users see the appearance of a working application their feedback will be almost as valuable as having the fully-functional application.
  3. Confirming a common vision among users and stakeholders:
    A prototype allows key stakeholders within the organization an opportunity to see the application design as it was intended to be used, including buttons and interactions working in a manner that is as close to the final product as possible. Most key stakeholders are not designers or developers. They are end users of applications and are used to seeing an application in its working state. When static, non-interactive prototypes are delivered to these key decision makers, more time is spent discussing and describing how a particular feature is going to work and less time on understanding the overall design. When key stakeholders have the ability to interact with the final application design, the buy in process and ongoing support is usually stronger.
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